FARRIS 'JUBA' POPAT - PRODUCER & CREATIVE DIRECTOR

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Case Studies

Case Study01 / 04

Rentahuman.ai

Platform & Brand Exploration

Key Results

  • 017 Bounties Posted, 21 Humans Rented
  • 02149 Applications, 4,495 Bounty Views
  • 03Humans Hired across 11+ Countries
  • 044 Case Studies, 3 Real-World Productions

Overview

Rentahuman — a platform where AI hires humans for real-world tasks. Rented as Human №000 to explore the platform from the inside — posting bounties, renting humans worldwide and turning each task into real-world content: film, merch, fashion shoots, street posters & photo series.

  • Rentahuman.ai case study cover: Creative Director. Rented. — man holding an 'AI paid me to hold this sign' placard above a highway
  • Grid of Rentahuman.ai bounty photos, posters and portraits
  • Rentahuman.ai case study page: Art, Psychology & Re-creation
  • Two people in Rentahuman.ai clothing walking a city street at night
  • Rentahuman.ai printed posters, zines and merch laid out on a table
  • Rentahuman.ai case study page: Eat an ice cream bar. In silence.
  • Person handing out an 'AI paid me to hold this sign' placard on a street

01 / 07

Case Study02 / 04

Nova Shots X Blast.TV

Esports (Live) Prediction App

Key Results

  • 0160,000+ App Downloads
  • 02Activated at Live Events across 5 cities
  • 03On-site Immersive Experience Booth
  • 04Influencer Management & Event Coverage

Overview

Led creative direction & live activation strategy that transformed Esports audiences into active participants — tokenized gameplay, digital wallets, and on-site experience design across Austin TX, Hong Kong, London UK, Malta & Lisbon PT.

  • Phone showing the Nova Shots prediction app in front of a Blast.TV esports stage
  • Blast.TV esports arena with Nova Shots on the main screen
  • Nova Shots app on the big screen at a Blast.TV esports event
  • Nova Wallet booth at a Blast.TV live event
  • Visitors at the Nova Shots booth wearing Nova shirts
  • How to start playing Nova Shots — app walkthrough graphic
  • Nova Shots prediction app on the Blast.TV broadcast desk
  • Packed esports arena under red stage light at a Blast.TV event

01 / 08

Case Study03 / 04

Virtune AB ETP

Awareness & Acquisition Campaign

Key Results

  • 01$4M Net Capital Return
  • 023800 New Investors Acquired
  • 03Markets: Sweden, Finland, Denmark

Overview

Led brand strategy and campaign execution for Virtune AB, a Nasdaq-listed ETP issuer — driving 7-figure capital inflows within a single campaign cycle.

Secured campaign funding, led multi-channel content, creator partnerships, messaging and live seminars across the Nordic markets for one of Sweden's fastest-growing ETP providers.

  • Virtune Staked Polkadot ad on a large digital screen in a Stockholm shopping centre
  • Virtune ads on digital screens in a busy train station
  • Audience at a Virtune live investor seminar
  • Virtune banner on a balcony above a Nordic city street

01 / 04

Man in a suit walking a Rottweiler up a marble staircase

Case Study04 / 04

Selected Creative Works

Advertising & Special Brand Activations

Year
2012 – Ongoing
Role
Creative Director & Producer

Highlights

  • 017+ Years in Film & Media Production
  • 02Digital Presence and Experimental Advertising
  • 03Print Publications & Merchandise Design
  • 04100+ Guest Podcasts and Interviews Worldwide
  • 05AI as a Creative Co-worker for Research, Ideation, and Execution

Overview

A decade of creative direction, media publication and film production across various industries. From large-scale public activations and set design to intimate photo shoots, brand strategy, awareness and audience building — work rooted in deep cultural observation - bridging the alternative with the mainstream.

A Lifelong Endeavour of Creative Direction, Documented Every Step Of The Way

Fashion portrait of a model in a red headscarf and grey blazer
Red London telephone box on a city street
Shop-window installation with mannequins and a live performer
Model in a black strapless jumpsuit posing on a stone balcony
Bridge over a canal at dusk
Three-frame sequence of a person in a white shirt mid-motion
Empty underground rail tunnel
Film still of a figure in white walking down a dark rail tunnel