FARRIS 'JUBA' POPAT - PRODUCER & CREATIVE DIRECTOR

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No creative vision is complete without understanding what shaped it.

All photos shown are captured by the author.

The Precision of Private Advertising

Studying the industry leaders who set the standard.

A Versace Eros fragrance display with bottles and a hanging gift bag under store lights Rows of gold lipstick tubes in a cosmetics counter display Pedestrians outside a Dior boutique on a tree-lined street, black and white A man in a dark suit climbing a marble staircase whose steps list luxury fashion houses: Balenciaga, Balmain, Dior, Dolce & Gabbana, Fendi, Givenchy, Off-White Pedestrians outside a Dior boutique on a tree-lined street, black and white

Layers of Public Advertising

Years of paste, posters and paint.
Public spaces are the worlds most accessible galleries.

Torn street poster of a woman's glossy lips under a layer of orange and white paste-up A pole layered with stickers, posters and dripping yellow paint Shredded green and white posters covered in repeated printed text A weathered black and white paste-up of a face and hand, scrawled over with marker A fading black and white wall paste-up of a storefront with graffiti A black and white wall paste-up of a woman in profile with her tongue out A wall of peeling white paint beside a "Private Parking" sign and an orange traffic cone Torn white and pink advertising wraps hanging off a construction hoarding on a city street

Patterns in Nature x Architecture

Where organic forms meet human-made structure.

A backlit grid of glass blocks with horizontal shadows A person in a beige trench coat and black boots standing against a concrete wall Pale blue cherry blossom branches against the sky A lit high-rise tower at night above palm trees A rough concrete wall with partial lettering and a small pedestrian sign A brick apartment building with utility poles and power lines A sky of scattered white clouds above dark palms and trees Stacked concrete balconies on a minimalist building Looking up through a dense tree canopy at the sky Draped grey fabric folds A blue glass and steel facade framed in a grid of mirrored panels

Street Fashion

Unscripted. Raw. Self-directed.
Real people, real streets, no studios, no poses.

A person in a pink suit, white beanie and sunglasses carrying a red handbag A woman in a long black coat and sunglasses walking on a busy street while looking at her phone A man in a red cap and red and black outfit walking past a storefront A man in a cap, sunglasses and navy vest seated in a green plastic chair, smoking Two people walking through a passageway, one in a green tracksuit, motion blurred A woman with long blonde braids wearing Ed Hardy trousers, seen from behind A woman under a polka dot umbrella carrying a houndstooth bag Two women in white and gold sunglasses with purple hair, in motion

Stills From Films That Run The Show

Unforgettable characters forged in worlds far beyond our own.

Film still: a man in a suit speaking into a microphone, subtitle "Bloody, complicated life." Film still: a woman in a patterned shirt seated at a cluttered desk Film still: a close-up of an older man with subtitle "I will loan you the money." Film still: a figure in clown makeup wearing a red suit and orange vest Film still: a blonde woman with blood on her lips and subtitle "Could have seen what a real man looks like." Film still: a hand picking through a pile of old flip phones on a table Film still: a man in a grey suit against a bright blue background